'Player' by Suryun Hyeon: Innovation in Video XR

Player

Video XR for Suryun Hyeon

Player redefines video engagement by enabling audience participation within XR environments. Unlike conventional platforms that limit interaction to passive actions such as likes or comments, Player transforms viewers into active participants. The system allows users to interact with 3D motion data, follow movements, and share their actions seamlessly. With generative AI, it facilitates avatar and background customization, ensuring accessibility for diverse users. This innovation enhances video experiences by introducing an immersive, multidimensional approach.

Suryun Hyeon 2025 Emergent Bronze Press Kit № 167229

Download Press Kit № 167229

Download Press Kit № 167229 Video XR for Suryun Hyeon by Suryun Hyeon to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Player by Suryun Hyeon

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Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Photo credits are listed in the Image Credits Section.

Video XR by Suryun Hyeon

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Suryun Hyeon Player

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Suryun Hyeon Video XR

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Unique Properties

Player redefines video content by enabling audience participation in XR. While traditional platforms limit interaction to "likes" or "comments," Player turns viewers into active participants. It allows users to explore 3D motion data, follow along, and share their actions. With generative AI, users can create avatars and backgrounds, making participation accessible to all. This transforms video enjoyment into an immersive, multidimensional experience.

Production Technology

Videos uploaded to Player include motion and sound tracking. Whether recorded with XR devices or standard cameras, movements within the video are converted into 3D motion data to facilitate easy participation. Additionally, a generative AI-powered UI allows users to create avatars and environments, enabling them to join videos in their desired appearance. This combination of technologies ensures an accessible and personalized experience for all participants.

Design Challenge

The main challenge during the project was developing a method to extract 3D motion data and effectively visualize it. Seeking advice from experts, I learned that motion tracking was feasible and adopted active use of 3D tools, which ultimately allowed for effective representation.

Project Duration

This project commenced in January 2024 in South Korea and was completed in April 2024 in South Korea.

Operation Flow

Users who find a video they want to participate in first set up their desired environment. After customizing their avatar and selecting a background, they can start recording. Utilizing 3D data provided by the video, users can accurately follow actions, including details that are usually hard to notice. This can be applied to dancing, building LEGO, reaction videos, and more. Once recording is complete, users can easily edit their participation and share their experience with others.

Research

Type of Research: Exploring user video participation possibilities through 3D motion tracking and generative AI in XR environments. Research Objective: To explore dynamic possibilities where users transform into active participants through modern technological integration. Methodology: Project functions derived from in-depth user interviews and insight clustering. Data Collection and Research Tools: Insights gathered through one-on-one in-depth interviews and collective opinions collected via online surveys. Participants or Experiments: Conducted primarily with Gen-Z users in their teens and twenties. Results: Most participants acknowledged the increasing trend of video participation but agreed on the limitations of current video platform features. They expressed that generative AI, enabling changes in appearance or environment, would make video participation more engaging and enjoyable. There was also significant demand for customizable avatar and filter features. Insights and Impacts: Current video platforms, despite their dynamic content and user expectations, offer only limited functionality, rendering video consumption a static activity. Integrating XR features and generative AI could encourage more active participation from viewers. Business Impacts: Both participants and creators are likely to spend more time on the platform, increasing app engagement and session duration, which would naturally lead to higher ad revenue and other supplementary income. This would improve video quality and user reactions, creating a positive feedback loop. Real-Life Phenomena: Viewers will no longer consume videos passively through static comments. Instead, they will enjoy watching participation videos that capture how others laugh, cry, or act, making video consumption a more dynamic and engaging experience.

Inspiration

As someone who enjoys video content and wants to join challenges, I often felt burdened by the need to edit videos and hesitant to show my face or body. Following complex actions in videos also proved challenging. To address these struggles and explore new possibilities for enjoyment, I aimed to use generative AI in XR to create a solution. I look forward to a day when everyone, regardless of age or background, can enjoy videos in their own way, with the appearance and actions they choose.

Project Overview

Player Video XR has been a Bronze winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Suryun Hyeon.

Bronze Recognition

Suryun Hyeon was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Player Video XR.

Suryun Hyeon Newsroom

Find inspiration and award-winning creativity within the Suryun Hyeon Newsroom.

You are currently viewing Media Showcase № 167229. Explore Suryun Hyeon's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing the Media Showcase 167229 for Player. You will find further content in Newsroom 363469.