Easeye
Brand and Packaging Design for Creative Department of BYHEALTH Co., Ltd.
To overcome children's resistance to food resembling medicine, the designer chose a packaging with adorable animal images and a green bottle, integrating the label for a non medical aesthetic. This innovative packaging reduces children's psychological burden. The animals' bright eyes attract attention, clearly conveying the product's eye health benefits to kids. The professional and appealing design ensures user trust, making the product both child friendly and reliable.
Download Press Kit № 163245
Download Press Kit № 163245 Brand and Packaging Design for Creative Department of BYHEALTH Co., Ltd. by BYHEALTH Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Easeye by BYHEALTH Co Ltd
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Brand and Packaging Design by BYHEALTH Co Ltd
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BYHEALTH Co Ltd Easeye
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BYHEALTH Co Ltd Brand and Packaging Design
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Creative Department of BYHEALTH Co Ltd Brand Logo
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BYHEALTH Co Ltd Corporate Logo
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Unique Properties
In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Tags
Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Production Technology
The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Design Challenge
Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Project Duration
The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Operation Flow
The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Research
Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Inspiration
Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Image Credits
Photo 1: Photographer Feng, Easeye, 2014 Video credits: Darren, Guanru, Kayee
Project Overview
Easeye Brand and Packaging Design has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
BYHEALTH Co., Ltd. was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Easeye Brand and Packaging Design.
BYHEALTH Co., Ltd. Press Releases
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