Hwg Campus Lu
Wayfinding System for TEAMGEISSERT
The aim was to create a system with its own identity and originality. The signage and information system therefore has a clear design language and picks up on architectural elements of the new building. A colour concept facilitates orientation. It welcomes and informs students outside (car park, campus), guides them to the entrances and inside the buildings to the desired departments and facilities. The focus is on legibility, accessibility and recognition. A solution was developed that does not follow short-lived trends, but is durable in form and materiality.
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HWG Campus LU by Geissert Thomas
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Wayfinding System by Geissert Thomas
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Geissert Thomas HWG Campus LU
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Geissert Thomas Wayfinding System
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Geissert Thomas Designer Portrait Photo
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TEAMGEISSERTBrand Logo
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Unique Properties
The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Tags
modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge
Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Project Duration
The design process started in 2015 and the implementation of the signage elements was in 2024. The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow
The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Research
A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration
The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Image Credits
TEAMGEISSERT
Project Overview
Hwg Campus Lu Wayfinding System has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Geissert Thomas was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Hwg Campus Lu Wayfinding System.
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