Bedtime Story

Boutique Chocolate Packaging for AMOVO

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

Download Press Kit № 159310

Download Press Kit № 159310 Boutique Chocolate Packaging for AMOVO by Xi Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Bedtime Story by Xi Yang

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Boutique Chocolate Packaging by Xi Yang

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Xi Yang Bedtime Story

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Xi Yang Boutique Chocolate Packaging

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AMOVOBrand Logo

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Bedtime Story Boutique Chocolate Packaging Press Releases

For Bedtime Story, we offer press releases in multiple languages, including: English.

Bedtime Story Boutique Chocolate Packaging Media Articles

We provide articles ready for publication on Bedtime Story, offered in several languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Korean, Turkish, Russian and Hindi.

Unique Properties

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

Tags

Chocolate, Gourmet Chocolate

Production Technology

The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.

Project Duration

The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Inspiration

Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.

Project Overview

Bedtime Story Boutique Chocolate Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Xi Yang.

Silver Recognition

Xi Yang was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Bedtime Story Boutique Chocolate Packaging.

Xi Yang Press Releases

Explore the world of Xi Yang through our press releases, designed for media members to use freely and enrich your content. 2 press releases are now available for immediate access by journalists.

Introducing Bedtime Story: Boutique Chocolate Packaging by Xi Yang

Discover the enchanting world of Bedtime Story, a gourmet chocolate series that tells a unique tale with every bite.

Xi Yang Newsroom

Explore Xi Yang Newsroom to uncover award-winning design projects and more.