Rhythmic
Book Design for Zhang-W
For centuries, art and music have played pivotal roles in helping individuals navigate through conflicts and themes crucial to their behaviors, thoughts, and feelings. This project delves into the beneficial effects of punk culture on collective mental health. Drawing inspiration from the punk ethos of DIY, rebellion, and self-expression, it crafts a cohesive and interactive musical narrative using a robust visual vocabulary. This novel and inclusive approach paves the way for the burgeoning field of creative therapies in the contemporary landscape.
Download Press Kit № 155679
Download Press Kit № 155679 Book Design for Zhang-W by Yiwen Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Rhythmic by Yiwen Zhang
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Book Design by Yiwen Zhang
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Yiwen Zhang Rhythmic
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Yiwen Zhang Book Design
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Unique Properties
For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Tags
Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology
It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge
Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Project Duration
The project started in November 2022 and finished in November 2023, in New York.
Operation Flow
Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Research
Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration
Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Overview
Rhythmic Book Design has been a Iron winner in the Print and Published Media Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yiwen Zhang.
Iron Recognition
Yiwen Zhang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Rhythmic Book Design.
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