Xing Yun Shu
Dessert for Shijiazhuang luoshanqi foods co., ltd
The inspiration originates from the festive Chinese New Year Picture. The program trys to use abstract figures ,like the compact point, line, plane and so on to demonstrate the complex Chinese traditional pattern, which embodies the concept of good luck. The tradition is constructed to a brand-new visual feeling combined happy red and green matching with Chinese letters and characters.
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Xing Yun Shu by Bingying Liu
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Dessert by Bingying Liu
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Bingying Liu Xing Yun Shu
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Bingying Liu Dessert
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Shijiazhuang luoshanqi foods co ltdBrand Logo
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Xing Yun Shu Dessert Press Releases
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Xing Yun Shu Dessert Media Articles
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Unique Properties
The brand image of XingYunShu is attempting to convey the concept of "luck " of Chinese traditional culture with novel visual language.
Tags
Luck，Fashion，Youth，Dessert，Imagine
Design Challenge
expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Duration
The project was started in Shijiazhuang in May 2022 and completed in September 2022.
Inspiration
The brand image of XingYunShu is attempting to convey the concept of luck of Chinese traditional culture with novel visual language. The traditional and lucky combination of red and green ,with the explanation of psychology, expressing all kinds of luck by an abstract diagram can stimulate consumers' good feelings to the brand .
Project Overview
Xing Yun Shu Dessert has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Bingying Liu.
Bronze Recognition
Bingying Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Xing Yun Shu Dessert.
Bingying Liu Press Releases
Numerous press releases on Bingying Liu and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 1 press releases are available right now.
Xing Yun Shu: A Dessert Design Inspired by Chinese Traditional Culture
Introducing Xing Yun Shu by Liu Bingying
Bingying Liu Newsroom
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