Spectrum

Illustration for Arata Yokoyama

This piece is a Japanese street fashion with a Japanese anime style. Japanese street fashion and illustrations absorb global trends, yet each has its own unique personality, sought to visualize. This motif is common in Japanese illustration, but this work, aimed to express it in a flat, but optically natural way with vivid colors, without being bound by photorealism.

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Spectrum by Arata Yokoyama

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Illustration by Arata Yokoyama

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Arata Yokoyama Spectrum

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Arata Yokoyama Illustration

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Arata YokoyamaBrand Logo

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Spectrum Illustration Press Releases

Our Spectrum press releases are ready in languages: English, for your convenience.

Spectrum Illustration Media Articles

Our Spectrum articles are prepped and available in these languages: Chinese (Mandarin), Turkish, Arabic (Standard), English, Spanish, Hindi, Korean, Russian, Italian, German, French, Portuguese, Japanese, Dutch and Indonesian, ready for your use.

Unique Properties

This work depicts Japanese street fashion in the style of Japanese anime. Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner. The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.

Tags

street fashion, anime, character design, japanese illustration, vivid color

Production Technology

Drawing with Adobe Photoshop CC

Design Challenge

In order to convey the goodness of a particular thing, I must first like it myself. In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself. I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences. To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.

Project Duration

This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.

Operation Flow

Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be. Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones. And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.

Research

A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design. Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.

Inspiration

Today, fashion based on techwear and designs using vivid colors are global trends. Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics. I analyzed the coincidences and differences between them and aimed to visualize them. Japanese people will find this illustration foreign. Foreigners may feel it is Japanese. This in-between state is the expression I pursued.

Image Credits

#1: Illustrator NaBaBa, Private Work, 2020.

Project Overview

Spectrum Illustration has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Arata Yokoyama was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Spectrum Illustration.

Arata Yokoyama Press Releases

We provide a series of press releases on Arata Yokoyama that journalists and press members can freely incorporate into their narratives. Unlock 1 press releases now, directly accessible to journalists.

Spectrum: A Unique Japanese Street Fashion Illustration by Arata Yokoyama

Arata Yokoyama's "Spectrum" is a vibrant Japanese street fashion illustration that captures the essence of Tokyo's neon-lit streets, blending anime style with vivid colors to create a visually striking piece. Created in 10 hours on September 20, 2020, this illustration is a fusion of Japanese street fashion and global trends, aiming to bridge cultural gaps through art.

Arata Yokoyama Newsroom

Unlock a treasure trove of award-winning designs by accessing Arata Yokoyama Newsroom.