Qinshihuang Cpa

Packaging for CHINA RESOURCES SNOW BREWERIES

Qinshihuang CPA, a China Pale Ale, is brewed with the Chinese crops widely planted in Qin Dynasty, and features Chinese twist. The packaging design aims to interpret the pale ale full of Chinese characteristics. Its packaging is designed with lots of elements and patterns related to Qinshihuang, like the flag in Qin Dynasty, and the relief sculpture provides visual texture. The contrast between black and red creates a visual difference.

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Qinshihuang Cpa by China Resources Snow Breweries

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Packaging by China Resources Snow Breweries

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China Resources Snow Breweries Qinshihuang Cpa

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China Resources Snow Breweries Packaging

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Qinshihuang Cpa Packaging Press Releases

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Qinshihuang Cpa Packaging Media Articles

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Unique Properties

The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.

Tags

CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty

Production Technology

aluminium can, glass bottle

Design Challenge

The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.

Project Duration

This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.

Operation Flow

The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.

Research

IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.

Inspiration

Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.

Project Overview

Qinshihuang Cpa Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit China Resources Snow Breweries.

Bronze Recognition

China Resources Snow Breweries was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Qinshihuang Cpa Packaging.

China Resources Snow Breweries Press Releases

Numerous press releases on China Resources Snow Breweries and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 6 press releases now, directly accessible to journalists.

Introducing Qinshihuang Cpa: A New China Pale Ale by CHINA RESOURCES SNOW BREWERIES

CHINA RESOURCES SNOW BREWERIES unveils Qinshihuang Cpa, a China Pale Ale inspired by the Qin Dynasty, set to launch in January 2023

China Resources Snow Breweries Newsroom

Discover outstanding design and award-winning initiatives in the China Resources Snow Breweries Newsroom.