BTY Brand Identity

Logo and Applications for BTY Group

BTY's new logomark is an analytical and mathematical interpretation of the moment a gennaker sail gets deployed in the high-performance world of sailboat racing. It is also inspired by the disruption that gennaker sails brought to the sailboat racing world, allowing boats to race at speeds up to four times previously achieved numbers. Purposefully designed for an organization of cost and risk advisors for large infrastructure projects, this logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Gonzalo Alatorre 2022 Agency Bronze Press Kit № 138763

Download Press Kit № 138763

Download Press Kit № 138763 Logo and Applications for BTY Group by Gonzalo Alatorre to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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BTY Brand Identity by Gonzalo Alatorre

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Logo and Applications by Gonzalo Alatorre

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Gonzalo Alatorre BTY Brand Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Gonzalo Alatorre Logo and Applications

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Gonzalo Alatorre Design Team Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

BTY GroupBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Gonzalo Alatorre Corporate Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Design Interviews

Gonzalo Alatorre Interview

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Design Newswire

BTY Brand Identity Logo and Applications Press Releases

Explore press materials for BTY Brand Identity, available in languages such as English.

Press Kit

BTY Brand Identity Logo and Applications Media Articles

Leverage our ready-to-publish articles on BTY Brand Identity, offered in a range of languages: Japanese, Indonesian, Italian, French, German, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Russian and Chinese (Mandarin).

Unique Properties

BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Tags

logo, brand identity, logomark, symbol, graphics, layout

Production Technology

Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.

Design Challenge

We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.

Project Duration

On going project. New brand identity launched in January. A few different brand touchpoint are still under development. For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.

Operation Flow

By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.

Research

In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on: The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in: Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from: Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a: Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.

Inspiration

BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Project Overview

BTY Brand Identity Logo and Applications has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Gonzalo Alatorre.

Bronze Recognition

Gonzalo Alatorre was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work BTY Brand Identity Logo and Applications.

DesignPRWire

Gonzalo Alatorre Press Releases

Access a rich repository of press releases on Gonzalo Alatorre, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.

BTY Unveils New Brand Identity with Analytical Logomark

BTY introduces a new brand identity with a logomark inspired by the disruptive nature of Gennaker sails in sailboat racing, representing a purposeful future led by people and technology.

Gonzalo Alatorre Newsroom

Dive into Gonzalo Alatorre Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 138763. For a full overview of Gonzalo Alatorre's accomplishments and media resources, Gonzalo Alatorre's newsroom is the place to be, offering direct access to a range of materials. Currently viewing: Press Kit / Media Showcase 138763 for BTY Brand Identity. For extended content, visit Newsroom 323609.

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