Auspicious Beast

Patterns for Guangzhou Kemei Commodity Co., Ltd.

There are four patterns in the Auspicious Beast series, namely, carp, crane, lion, and kylin. Each of them is an auspicious beast in Chinese traditional culture. When they are assorted and matched with modern elements, the combination delivers a refreshing and impressive blend of tradition and modernization. In order to show China's solemn image, the patterns are also matched with vigorous and forceful calligraphy written in black ink.

Download Press Kit № 128175

Download Press Kit № 128175 Patterns for Guangzhou Kemei Commodity Co., Ltd. by Guangzhou Kemei Commodity Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Auspicious Beast by Guangzhou Kemei Commodity Co Ltd

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Patterns by Guangzhou Kemei Commodity Co Ltd

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Guangzhou Kemei Commodity Co Ltd Auspicious Beast

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Guangzhou Kemei Commodity Co Ltd Patterns

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Guangzhou Kemei Commodity Co Ltd Brand Logo

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Auspicious Beast Patterns Press Releases

Access press releases crafted for Auspicious Beast in these languages: English.

Auspicious Beast Patterns Media Articles

Access our collection of Auspicious Beast articles, ready for use and offered in languages: Italian, French, Portuguese, Dutch, English, Spanish, Korean, Japanese, Hindi, Turkish, Arabic (Standard), German, Indonesian, Russian and Chinese (Mandarin).

Unique Properties

This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.

Production Technology

This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.

Design Challenge

The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.

Operation Flow

In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Research

The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.

Inspiration

The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.

Project Overview

Auspicious Beast Patterns has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Guangzhou Kemei Commodity Co., Ltd..

Bronze Recognition

Guangzhou Kemei Commodity Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Auspicious Beast Patterns.

Guangzhou Kemei Commodity Co., Ltd. Press Releases

Attention press members and journalists: We offer a collection of press releases on Guangzhou Kemei Commodity Co., Ltd. and their notable work, available for your unrestricted use. Unlock 3 press releases now, directly accessible to journalists.

Introducing the Auspicious Beast Design Series by Guangzhou Kemei Commodity Co., Ltd.

Guangzhou Kemei Commodity Co., Ltd. unveils the Auspicious Beast series, featuring hand-painted patterns inspired by traditional Chinese culture, aiming to spread positivity and optimism during the Covid-19 Pandemic.

Guangzhou Kemei Commodity Co., Ltd. Newsroom

Find inspiration and award-winning creativity within the Guangzhou Kemei Commodity Co., Ltd. Newsroom.