Ar
Three States of Home Gazing

Ar for Oready Innovation Lab

Kuo Hsueh-Hu is an important glue color painting artist in Taiwan and he was born in the Dadaocheng area of Taipei. Through AR technology, viewers are able to bring Kuo's work, Festival on South Street (1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. This AR experience is creating a brand new combination between AR and art shows.

Hsin-Chien Huang 2021 Agency Iron Press Kit № 120342

Download Press Kit № 120342

Download Press Kit № 120342 Ar for Oready Innovation Lab by Hsin-Chien Huang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Three States of Home Gazing by Hsin Chien Huang
Three States of Home Gazing by Hsin Chien Huang

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Ar by Hsin Chien Huang
Ar by Hsin Chien Huang

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Hsin Chien Huang Three States of Home Gazing
Hsin Chien Huang Three States of Home Gazing

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Hsin Chien Huang Ar
Hsin Chien Huang Ar

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Oready Innovation LabBrand Logo
Oready Innovation LabBrand Logo

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Three States of Home Gazing Ar Press Releases

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Three States of Home Gazing Ar Media Articles

For immediate use: Three States of Home Gazing articles, available in languages such as Chinese (Mandarin), Italian, Turkish, Arabic (Standard), Spanish, Indonesian, German, Hindi, French, Dutch, Portuguese, English, Korean, Japanese and Russian, to enrich your content.


Unique Properties

Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.

Tags

Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu

Production Technology

As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.

Design Challenge

Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.

Project Duration

The project started in 2019 and finished in 2020 in Taipei,

Operation Flow

It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.

Research

It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.

Inspiration

This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.

Image Credits

https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0

Project Overview

Three States of Home Gazing Ar has been a Iron winner in the Entertainment, Content Creation and Streaming Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

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Iron Recognition

Hsin-Chien Huang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Three States of Home Gazing Ar.

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Hsin-Chien Huang Press Releases

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Immersive AR Experience "Three States of Home Gazing" Brings Taiwanese Art to Life

An AR experience designed by Hsin-Chien Huang, "Three States of Home Gazing" brings Kuo Hsueh-hu's historic artwork to life, offering an alternative approach to museum viewing, and enhancing the overall museum experience.


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