Cuishan Intelligent Kitchen

Restaurant for MET Creative Brand

In order to make the overall vision of Cui Shan Intelligent Kitchen have individual visual characteristics, make the picture more visual impact and appeal, and can firmly grasp the sight of consumers. Therefore, the designers repeatedly arranged and combined the logo into a brand pattern with strong recognition. At the same time, in order to make the pattern have more brand-name and exquisite visual experience, they also dig into the details of ginkgo leaves and other elements, so that they have both aesthetic feeling and brand effect.

Download Press Kit № 120249

Download Press Kit № 120249 Restaurant for MET Creative Brand by Yu Pan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Cuishan Intelligent Kitchen by Yu Pan

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Restaurant by Yu Pan

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Yu Pan Cuishan Intelligent Kitchen

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Yu Pan Restaurant

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MET Creative BrandBrand Logo

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Cuishan Intelligent Kitchen Restaurant Press Releases

For Cuishan Intelligent Kitchen, we offer press releases in multiple languages, including: English.

Cuishan Intelligent Kitchen Restaurant Media Articles

We provide articles ready for publication on Cuishan Intelligent Kitchen, offered in several languages: Italian, Portuguese, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), English, German, Arabic (Standard), Hindi, Turkish, Indonesian, Spanish and French.

Unique Properties

This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.

Tags

Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow

Production Technology

"Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.

Design Challenge

This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.

Project Duration

The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.

Operation Flow

In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.

Research

As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.

Inspiration

This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.

Image Credits

Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019. Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.

Project Overview

Cuishan Intelligent Kitchen Restaurant has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Yu Pan was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Cuishan Intelligent Kitchen Restaurant.

Yu Pan Press Releases

Discover Yu Pan's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 1 press releases ready for immediate access by journalists.

Cuishan Intelligent Kitchen: A New Landmark in Wuxi Culture

Yu Pan's Cuishan Intelligent Kitchen, a fusion of Wuxi culture and modern design, is set to redefine the restaurant experience

Yu Pan Newsroom

Dive into Yu Pan Newsroom to explore celebrated designs and projects.