Sogurt With Love and All Things Good

Froyo Ice Cream Packaging for Sogurt

Jimmy created a packaging system that is fully aligned with the Sogurt brand and founder’s personality. Featuring bright pastel shades, a reflection of the brand’s approachable, fun-loving, free-spirited and elegant voice. With careful consideration of the type treatments and materialization, the design showcases uniquely overlaid illustrations to personify the fusion of key ingredients in each deliciously healthy crafted flavor. Reflecting an optimistic aesthetic, the design features a positive messaging "Crafted With Love and All Things Good".

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Sogurt by Jimmy Chew

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Froyo Ice Cream Packaging by Jimmy Chew

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Jimmy Chew Sogurt

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Jimmy Chew Froyo Ice Cream Packaging

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SogurtBrand Logo

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Sogurt With Love and All Things Good Froyo Ice Cream Packaging Press Releases

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Unique Properties

The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers. Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.

Tags

Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream

Production Technology

Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design. By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.

Design Challenge

The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.

Project Duration

The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.

Operation Flow

The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered. The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.

Research

The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design. These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.

Inspiration

Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer. The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.

Image Credits

Image #1-4 : Photographer Antelope Studios, 2021. Image #5 : Photographer Sogurt, 2021.

Project Overview

Sogurt With Love and All Things Good Froyo Ice Cream Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Jimmy Chew was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Sogurt With Love and All Things Good Froyo Ice Cream Packaging.

Jimmy Chew Press Releases

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Introducing Sogurt With Love and All Things Good

Sogurt Unveils Refreshed Froyo Ice Cream Packaging Designed by Jimmy Chew

Jimmy Chew Newsroom

Find inspiration and award-winning creativity within the Jimmy Chew Newsroom.