Constellation

Lighter Packaging for Zippo (China) Outdoor Products Co., Ltd.

The packaging of the lighters represents Zippo’s core value, “We inspire.” The lighters are under a high-end product line for Zippo. To provide a comprehensive collection for Zippo enthusiastic, the packaging was exclusively developed as a limited edition with only a hundred units produced. The packaging engages the user by lighting up the zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The structure of the packaging is designed specifically so it can stand upright and the lighters can be attached and displayed on the surface.

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Constellation by Wenyuan Chen

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Lighter Packaging by Wenyuan Chen

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Wenyuan Chen Constellation

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Wenyuan Chen Lighter Packaging

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Zippo China Outdoor Products Co Ltd Brand Logo

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Constellation Lighter Packaging Press Releases

For Constellation, we offer press releases in multiple languages, including: English.

Constellation Lighter Packaging Media Articles

Leverage our ready-to-publish articles on Constellation, offered in a range of languages: Hindi, Indonesian, Arabic (Standard), Turkish, Italian, German, French, Portuguese, Dutch, Spanish, English, Korean, Japanese, Russian and Chinese (Mandarin).

Unique Properties

The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.

Tags

Zippo, lighter, packaging, packaging design, innovative, inspiring

Production Technology

The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.

Design Challenge

To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.

Project Duration

The project started in April 2020 and launched in February 2021 in China.

Operation Flow

The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.

Research

Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential. As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.

Inspiration

The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced. The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.

Image Credits

©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.

Project Overview

Constellation Lighter Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Wenyuan Chen was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Constellation Lighter Packaging.

Wenyuan Chen Press Releases

Discover Wenyuan Chen's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.

Constellation: Limited Edition Zodiac Lighter Packaging Unveiled by Wenyuan Chen

Wenyuan Chen introduces the limited edition Constellation lighter packaging, designed to illuminate the zodiac signs, launched in February 2021 in China.

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