Three Emotions
Brand Identity for NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Hansen's Disease Sanatoria World Heritage Promotion Council is a non-profit organization who is committed to helping the Hansens's Disease Sanatoria in Japan to be included on the UNESCO World Heritage Site List. Their logo and posters feature three different emotions that Hansen’s disease patients were long subjected to -agony, sadness and hope, speaking what people can and should do to realize a society that is free of the discrimination and prejudice. Today, amid the prolonged Covid-19 crisis, the strong message behind the logo resonates with us furthermore.
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Three Emotions by Tsuyoshi Omori
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Brand Identity by Tsuyoshi Omori
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Tsuyoshi Omori Three Emotions
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Tsuyoshi Omori Brand Identity
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NPO Hansen 039 s Disease Sanatoria World Heritage Promotion CouncilBrand Logo
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Three Emotions Brand Identity Press Releases
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Three Emotions Brand Identity Media Articles
We provide articles ready for publication on Three Emotions, offered in several languages: German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, Hindi, Indonesian, Italian, Dutch, Arabic (Standard) and Turkish.
Unique Properties
The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Tags
leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology
First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge
To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Project Duration
This logo was released in May 2019, updated in April 2020.
Operation Flow
Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Research
The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration
Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Image Credits
Image＃1:Photographer Hikaru Kodani, 2020. Image＃2:Photographer Hikaru Kodani, 2020. Image＃3:Photographer Hikaru Kodani, 2020.
Project Overview
Three Emotions Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Tsuyoshi Omori was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Three Emotions Brand Identity.
Tsuyoshi Omori Press Releases
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Three Emotions: A Logo Design with a Profound Message
Renowned designer Tsuyoshi Omori unveils a compelling logo for the NPO Hansens Disease Sanatoria World Heritage Promotion Council, conveying the emotions of agony, sadness, and hope, with a strong message against discrimination and prejudice.
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