Who's That Eating
Pop Up Picture Book for Keitaro Sugihara
This interactive pop-up book follows seven animals enjoying their favorite snacks, each with a 3D pop up fold showcasing their distinct eating style. Each pop up was designed with a single page cut out, and a second backing page revealing the inside of each mouth and adding structural integrity. This simple design, combined with paper collage illustrations, brings life to each animal. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
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Download Press Kit № 111800 Pop Up Picture Book for Keitaro Sugihara by Keitaro Sugihara to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Who 039 s That Eating by Keitaro Sugihara
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Pop Up Picture Book by Keitaro Sugihara
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Keitaro Sugihara Who 039 s That Eating
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Keitaro Sugihara Pop Up Picture Book
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Who's That Eating Pop Up Picture Book Press Releases
Press releases for Who's That Eating are now accessible in these languages: English.
Who's That Eating Pop Up Picture Book Media Articles
Our articles on Who's That Eating, prepared for immediate use, are offered in several languages, including Hindi, Japanese, Russian, French, Italian, Korean, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, German, Portuguese, Dutch, English and Spanish.
Unique Properties
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Tags
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair. Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Project Duration
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Research
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting. Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Overview
Who's That Eating Pop Up Picture Book has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Keitaro Sugihara.
Golden Recognition
Keitaro Sugihara was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Who's That Eating Pop Up Picture Book.
Keitaro Sugihara Press Releases
Access a rich repository of press releases on Keitaro Sugihara, offered to press and media professionals for unrestricted use in their stories. Unlock 1 press releases now, directly accessible to journalists.
Introducing "Who's That Eating" - A Unique Pop Up Picture Book by Keitaro Sugihara
Discover the captivating world of "Who's That Eating," an interactive pop-up picture book featuring seven different animals enjoying their favorite snacks, designed by Keitaro Sugihara. Published in May 2020, this innovative creation brings joy and whimsy to readers of all ages.
Keitaro Sugihara Newsroom
Discover outstanding design and award-winning initiatives in the Keitaro Sugihara Newsroom.
