Humberto Garcia

Tequila for Tequila Cascahuín

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Cascahuin by Humberto Garcia

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Tequila by Humberto Garcia

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Humberto Garcia Cascahuin

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Humberto Garcia Tequila

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Tequila CascahuínBrand Logo

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Humberto Garcia Tequila Press Releases

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Humberto Garcia Tequila Media Articles

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Unique Properties

The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.

Tags

design, product design, graphic design, art direction, tequila, bottle, visual design

Production Technology

The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass. For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.

Design Challenge

One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.

Project Duration

The project started in April 2020 in Mexico and finished in September 2020 in Mexico

Research

The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time. To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations. The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep. Determine the auspicious times, of planting, cultivation and harvest. Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.

Inspiration

The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making

Image Credits

All photos: Irving Jimenez & Humberto Vanhuten

Project Overview

Humberto Garcia Tequila has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Humberto Garcia was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Humberto Garcia Tequila.

Humberto Garcia Press Releases

Attention press members and journalists: We offer a collection of press releases on Humberto Garcia and their notable work, available for your unrestricted use. 1 press releases are now available for immediate access by journalists.

Cascahuin Tequila Bottle Design Wins Silver A' Design Award

Humberto Garcia's Cascahuin Tequila bottle design, inspired by pre-Hispanic crafts and the stars, wins the Silver A' Design Award for Packaging Design in 2021.

Humberto Garcia Newsroom

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