Oulevi Packaging Design
Draft Beer for OULEVI
Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe, and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect but also enables consumers to understand the excellent quality of products. The cup with illustration has become the symbol of this enterprise so that consumers can know what brand it is when they see it from a distance.
Download Press Kit № 106057
Download Press Kit № 106057 Draft Beer for OULEVI by Zhangyong Hou to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Oulevi by Zhangyong Hou
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Draft Beer by Zhangyong Hou
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Zhangyong Hou Oulevi
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Zhangyong Hou Draft Beer
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Zhangyong Hou Designer Portrait Photo
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OULEVIBrand Logo
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Oulevi Packaging Design Draft Beer Press Releases
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Oulevi Packaging Design Draft Beer Media Articles
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Unique Properties
Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Tags
Beer packaging, illustration, beer logo design
Production Technology
Stainless steel can
Design Challenge
As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Project Duration
It took a month, Location: Dalian, China
Research
Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration
Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Overview
Oulevi Packaging Design Draft Beer has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Zhangyong Hou.
Iron Recognition
Zhangyong Hou was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Oulevi Packaging Design Draft Beer.
Zhangyong Hou Press Releases
Access a rich repository of press releases on Zhangyong Hou, offered to press and media professionals for unrestricted use in their stories. 4 press releases are now available for immediate access by journalists.
Oulevi Packaging Design Wins Iron A' Design Award for Innovative Draft Beer Packaging
Zhangyong Hou's Oulevi Packaging Design for Draft Beer Wins Iron A' Design Award
Zhangyong Hou Newsroom
Access Zhangyong Hou Newsroom for exclusive insights into distinguished design and laureled projects.
