FIL
Brand Vision System for BY-ENJOY
FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.
Download Press Kit № 102155
Download Press Kit № 102155 Brand Vision System for BY-ENJOY by BY-ENJOY to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
FIL by BY ENJOY
Download 1800 Pixels JPEG Image.
Brand Vision System by BY ENJOY
Download 1800 Pixels JPEG Image.
BY ENJOY FIL
Download 1800 Pixels JPEG Image.
BY ENJOY Brand Vision System
Download 1800 Pixels JPEG Image.
BY ENJOYBrand Logo
Download 1800 Pixels JPEG Image.
FIL Brand Vision System Press Releases
Availability alert: Press releases for FIL in languages including English.
FIL Brand Vision System Media Articles
Utilize our prepared articles to feature FIL, available in the languages: English, German, Turkish, Arabic (Standard), Dutch, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Hindi, Spanish, French and Portuguese.
Unique Properties
FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items. FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Tags
Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology
Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge
The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Project Duration
2019.09
Operation Flow
The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Research
FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration
The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Image Credits
Photographer:Zou Xunkai
Project Overview
FIL Brand Vision System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
BY-ENJOY was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work FIL Brand Vision System.
BY-ENJOY Press Releases
Numerous press releases on BY-ENJOY and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists can access 1 press releases immediately, ready for your use.
FIL Brand Vision System Unveiled by BY-ENJOY
BY-ENJOY introduces the FIL brand vision system, a unique and versatile design concept that embodies the essence of the brand, offering a fresh perspective on fashion and aesthetics. The innovative logo design and visual system redefine the concept of a "line" in French, reflecting the brand's inclusive and materialized approach to design. The project was completed in September 2019 in Fuzhou, China, and has recently been honored with the prestigious Silver A' Design Award in 2020.
BY-ENJOY Newsroom
Access BY-ENJOY Newsroom to delve into the world of top-tier design and accolades.
