2019 National Card Collection Day Deck

Playing Cards for Seasons Playing Cards

The narrative of exploring the palace centers on a discovery challenge labeled on the side to "unlock the gate”. The choice to create earned moments in a puzzle format for the user were key to the brand's strategy of creating emotional connections with the user. The packaging is designed to reward users with discovery moments of differing magnitude, directly correlated with their effort towards the experience and brand. The user goes on a journey through different stages, rewarding the most invested customers with the finale, a genuine moment of magic.

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Download Press Kit № 101023 Playing Cards for Seasons Playing Cards by Alexander Chin to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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2019 NPCCD Deck by Alexander Chin

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Playing Cards by Alexander Chin

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Alexander Chin 2019 NPCCD Deck

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Alexander Chin Playing Cards

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Seasons Playing CardsBrand Logo

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2019 National Card Collection Day Deck Playing Cards Press Releases

For 2019 National Card Collection Day Deck, we offer press releases in multiple languages, including: English.

2019 National Card Collection Day Deck Playing Cards Media Articles

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Unique Properties

The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.

Tags

Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive

Production Technology

Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.

Design Challenge

The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.

Project Duration

Designed in Morocco April 2019 Launched in Chicago, USA October 2019

Operation Flow

STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.

Research

The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.

Inspiration

Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.

Image Credits

Photography: Bryan Aellen

Project Overview

2019 National Card Collection Day Deck Playing Cards has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Alexander Chin was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work 2019 National Card Collection Day Deck Playing Cards.

Alexander Chin Press Releases

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Unveiling the 2019 National Card Collection Day Deck: A Tribute to Moroccan Palaces

Discover the immersive experience of the 2019 National Card Collection Day Deck, inspired by the iconic architecture of Morocco, designed by Alexander Chin, and launched in Chicago, USA in October 2019.

Alexander Chin Newsroom

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